Part 1 of Constructing a Pitch – Dramatic Structure
What’s the problem with the “Indoor Air is Bad For You” story? I’ve pitched it several places, with no takers. The angle with which I’ve shot it over the transoms is
The emerging discovery that it’s cheaper to treat asthma by fixing people’s homes than by prescribing them asthma drugs.
Let’s take the story apart, as a dramaturg would take apart a play, to see how it works. Or, in this case, how it fails to work. Continue reading Looking for the Hook, Dramatically
Suppose the practical questions of how to make a home healthy are solved. Suppose we do untangle the science of houses and indoor air, and how they make people sick. Fantastic.
Then what? Who will you call to figure out whether your home is making you sick, and what can be done about it? You’ll call an HVAC contractor, or some other kind of building contractor. It’s your house you want fixed, and they fix houses. Continue reading Who Do You Call? Part 1
I have spent this week sorting what I know about asthma, indoor air, air, houses, and the costs thereof, into different boxes. I have also taken inventory of what I don’t know, and what no one knows, about these subjects. Continue reading Rhetoric of a Pitch
… make lemonade.
Maybe the reason this story isn’t falling into place is that I think it’s a success story. You know, everybody from health insurers to home remodelers will link arms and sing happy songs about indoor air quality. Continue reading If All You Have is !@#$%!
This story, if that’s what it is, the one about treating asthma with home improvement instead of prescription meds, is driving me nuts. Excuse me while I rant.
Stories have shapes, and so far this one is a blob. Continue reading The Writer at Work – !@#$%!
I woke up feeling cold. One December morning, after five days of below-freezing weather, my furnace didn’t wake up.
Since this was the kind of weather that kills old furnaces, my mittened husband made many calls to heating contractors before finding one that could squeeze us in. Continue reading Fahrenheit Asthma